How It Started
It started with Phin Robinson, the Founder of Pure Unity Health, who purchased GoJoe to enhance the organisation's health and well-being through the power of exercise.
In April 2022, Phin approached Dr Dan Bunstone and Tara Humphrey to get involved and form teams to join the challenge, as our paths regularly crossed due to our work supporting and leading primary care networks.
What began with 30 movers has grown to over 80 — and people keep coming back. Now we want to reach further, inspiring more health and care professionals to move more, build community, and connect through exercise, whatever their starting point.
Four years on, Every Move Counts has evolved into a movement that celebrates all forms of activity from lunchtime dog walks, bike rides, swimming, dancing, tennis, skiing, yoga, weight training to ultramarathons. We believe that every type of movement deserves to be celebrated.
The real goal has never been about the top of the leaderboard. We want to get 1 million health and care professionals moving more across our entire system, feeling better, and doing it together.
The Mission
We know what movement does for mental health, for energy, and for how you show up at work and at home. Every Move Counts exists to make wellbeing the norm, not the exception for professionals nationwide.
The Challenge Format
Teams
The App
Nominate a dedicated team captain to recruit 14 teammates ( 15 people in total). We welcome all ability levels, from walkers, weight lifters, tennis players to experienced runners.
Track your movement effortlessly via the GoJoe app. Whether it is a 5k run or 20 minutes of restorative yoga, every form of activity counts equally.
Points & Competition
Schedule
Every movement earns points for your team. Compete to top the leaderboard by the end of the month and win recognition across the system.
We run two major challenges per year in February and September. Each starts with induction calls to ensure all captains are briefed and ready. The challenge runs for the entire month
Sign up to the September Challenge
Register your interest today to join our nationwide movement challenges.